Privacy Policy

Please note that by using pro.embed.ly, api.embed.ly, and related websites (the “Site”) or the services (the “Services”) provided by Embed.ly, Inc. (“Embedly”, “we” or “us”), you are accepting the practices described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use the Site or Services.

What is the purpose of this Privacy Policy?

This Privacy Policy discloses our personal information gathering and dissemination practices with respect to the Site and Services. Please read this Privacy Policy carefully.

We have also created this Privacy Policy to demonstrate our commitment to privacy. We recognize that when you provide us with information about yourself that you trust us to act in a responsible manner with that information, and we’re committed to making sure we earn that trust.

Consent

By using the Service or submitting personal information through the Service, you expressly consent to the collection, use, and disclosure of your personal information according to this Privacy Policy.

We process the personal information we obtain on our servers in the United States of America and in other countries. In some cases, we process personal information on a server outside your own country. Laws regarding processing personal information may be less stringent than the laws in your country.

Although we currently do not have a parent company, any subsidiaries, joint ventures, or other companies under a common control (collectively, "Affiliates"), we may in the future. We may share some or all of your personal information with these Affiliates, in which case we will require our Affiliates to honor this Privacy Policy.

In the event Embedly goes through a business transition such as a merger, acquisition by another company, or sale of all or a portion of its assets to which this Privacy Policy relates, your personal information will likely be among the assets transferred. You acknowledge that such transfers may occur.

What information do we collect from users and how is it used?

The following describes the types of personal and other information we may collect about you, and how we use and maintain that information:

Information collected online can generally be categorized as either non-personal information or personally identifiable information. Non-personal information is information that cannot by itself be traced back to a specific individual. For example, we know how many calls or queries we receive each day but we do not know the names and email addresses of the persons submitting the queries. Personally identifiable information is information you provide to us that is uniquely associated with you, such as your name or email address.

We do not associate any non-personal information we collect from you, including your search queries and IP address, with the personally identifiable information that you may submit to us. For this reason, we do not consider your IP address to be personally identifiable information.

Registration

Before you can utilize certain Services that we offer on the Site or otherwise, we may ask that you register with Embedly and provide us with your email address, a password, your first and last name and other contact information and personal details. We request this information for identification purposes, to communicate with you regarding your account, and to facilitate the functioning of certain Services. We may keep this information indefinitely.

Correspondence

If you correspond with us via email, we may gather in a file specific to you the information that you submit. We may keep this information indefinitely.

URL and IP address

Like many other websites, Embedly collects information about users’ utilization and navigation of our Site. This information helps us to design our Site to better suit our users’ needs. For example, our Site will track the URL that you visited before you came to our Site, the URL to which you next go, your Internet Protocol (IP) address and any URLs to which you link using the Services. We use your IP address to help diagnose problems with our server and to administer our Site. Your IP address also is used to help identify you and to gather broad demographic information.

Information Collected With Cookies

Like most major websites, Embedly may use cookies on certain pages of our Site. Cookies make using the Internet easier by, among other things, saving your preferences for you. For example, a cookie lets a Site remember that you’ve registered, which allows us to speed up your future activities at our Site, and which allows you to enter your registration information less frequently while visiting our Site. We may also use cookies to deliver content tailored to your interests. Our cookies may enable us to relate your use of our Site to personally identifying information that you previously submitted, such as calling you by name when you return to our Site. If your browser is set to reject cookies, or if your browser notifies you that you are about to receive a cookie and you reject it, then your use of the Site may not be as efficient or as enjoyable as it would be if the cookie were enabled. The information that we collect with cookies allows us to improve our marketing and promotional efforts, to statistically analyze Site usage, to improve our content and product offerings and to customize our Site’s content, layout and services. However, we only use information collected with cookies on an aggregated basis without the use of any information that personally identifies you. You may opt out of our use of cookies by configuring your browser to reject them.

To whom does Embedly disclose information about you that we collect?

Embedly will not share, rent, sell or otherwise disclose any of the personally identifiable information that we collect about you, except when we have your permission or in any of the following situations:

  • We may disclose information that we collect about you to our third-party contractors who perform services for Embedly in order to provide certain services or to complete or confirm a transaction that you conduct with us.

  • We may disclose the results of aggregated data about you for marketing or promotional purposes. In these situations, we do not disclose to these entities any information that could be used to personally identify you. Certain information, such as your password, is not disclosed to marketing advertisers at all, even in aggregate form.

  • When you use a co-branded service within our network of sites or users, you grant us permission to pass your registration information back to that service partner. Their use of your information is subject to their applicable privacy policies.

  • Embedly may disclose information about you as part of a merger, acquisition or other sale or transfer of its assets or business. Embedly does not guarantee that any entity receiving such information in connection with one of these transactions will comply with all terms of this Privacy Policy.

  • We may be legally obligated to disclose information about you to the government or to third parties under certain circumstances, such as in connection with illegal activity on our Site or to respond to a subpoena, court order or other legal process. Embedly reserves the right to release information that we collect to law enforcement or other government officials, as we, in our sole and absolute discretion, deem necessary or appropriate.

If you use our Site or Services outside of the United States, information that we collect about you will be transferred to servers inside the United States and maintained indefinitely, which may involve the transfer of information out of countries located in the European Economic Area. By allowing Embedly to collect information about you, you consent to such transfer and processing of your data.

What security measures does the Site employ?

To help protect the privacy of data you transmit through this Site, where personally identifiable information is requested, Embedly uses technology designed to encrypt the information that you input before it is sent to us. In addition, Embedly takes steps to protect the user data we collect against unauthorized access. However, you should keep in mind that this Site and our Services are run on software, hardware and networks, any component of which may, from time to time, require maintenance or experience problems or breaches of security beyond our control.

Embedly takes commercially reasonable security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of information that you share and that we store.

We restrict access to personal information only to Embedly employees, contractors and agents who need to know that information in order to operate, develop or improve our Services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations. However, no security system can be fully secured; accordingly, Embedly cannot guarantee the security of any information you provide to us in connection with the delivery of our Services.

Please also be aware that despite our best intentions and the guidelines outlined in this Privacy Policy, no data transmission over the Internet or encryption method can be guaranteed to be 100% secure.

How can you correct or update information that we collect about you?

You may correct or update information collected about you by managing your account profile or by contacting Embedly at the email or mailing address noted below. We will use reasonable efforts to update our records. For our records, we may retain original and updated information for reasons such as technical constraints, dispute resolution, troubleshooting and agreement enforcement.

What are the policies of linked sites and other third parties?

This Privacy Policy only addresses the use and disclosure of information we collect from you. You should be aware that when you are on the Site, you can be directed to other websites that are beyond our control, and Embedly is not responsible for the privacy practices of third parties or the content of linked websites. We encourage you to read the posted privacy policy whenever interacting with any website.

How will I know about changes in the Privacy Policy?

Embedly reserves the right to update this Privacy Policy from time to time. Please visit this page periodically so that you will be apprised of any changes.

What is our policy on children users of our Site?

We do not knowingly collect or maintain personally identifiable information from persons under 13 years old, and no part of our Site is directed to persons under 13. IF YOU ARE UNDER 13 YEARS OF AGE, PLEASE DO NOT USE OR ACCESS OUR SITE AT ANY TIME OR IN ANY MANNER. If Embedly learns that personally identifiable information of persons less than 13 years old has been collected without verifiable parental consent, then Embedly will take the appropriate steps to delete this information. If you are a parent or guardian and discover that your child under the age of 13 has obtained an Embedly account, then you may alert Embedly at the address below and request that we delete that child’s personal information from our systems.

Will my employer have access to information that we collect about you?

If you access our Site as a representative of a third party, such as your employer, that party may review and modify your personal information, ask us to delete your personal information, or request that we cease collecting your personal information. If such a third party asks us to delete your personal information or cease collecting your personal information, we may terminate your right to access our Site.

What standards do we follow?

As a U.S.-based service provider, we comply with the U.S.-EU and U.S.-Swiss Safe Harbor Framework and their binding principles as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. We have certified that we adhere to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view our certification page, please visit http://www.export.gov/safeharbor. We periodically self-verify our continued adherence to these commitments.

How to contact us?

In compliance with the US-EU and US-Swiss Safe Harbor Principles, Embedly commits to resolve complaints about your privacy and our collection or use of your personal information. European Union or Swiss citizens with inquiries or complaints regarding this privacy policy should first contact Embedly at:

  • Embed.ly, Inc.
  • Attn: Privacy Officer
  • 100 North Washington St
  • Suite 503
  • Boston, MA 02114
  • or
  • By email: privacy@embed.ly
  • Embedly has further committed to refer unresolved privacy complaints under the US-EU and US-Swiss Safe Harbor Principles to an independent dispute resolution mechanism, the BBB EU SAFE HARBOR, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by Embedly, please visit the BBB EU SAFE HARBOR web site at http://www.bbb.org/us/safe-harbor-complaints  for more information and to file a complaint. Please note that the BBB EU SAFE HARBOR can not handle all privacy complaints, but only those related to alleged violations of the Safe Harbor Privacy Principles.

    Last Updated:1/29/2014