Become an Embedly Provider

Make your service available wherever customers use the Embedly API.

Embedly allows developers to convert URLs into rich previews and embeddable content. We use provider APIs and metadata to map a URL to the right content. Every service on our providers page has a direct integration with Embedly.

To be added to the Embedly API, your service must offer embeddable images, audio, or rich content through oEmbed. We do not add ordinary marketing pages or blog posts as providers. There is currently no cost to submit a provider request.

Before submitting, please make sure your integration meets these requirements:

  • The embed provides useful functionality, such as playing media, displaying an interactive asset, or presenting a gallery.
  • Your URLs and pages must be crawlable server side.
  • The embed must be responsive and, at minimum, work between 280 and 800 pixels.
  • The embed must work over HTTPS.
  • If the embed contains video or audio, it must support Player.js.
  • Your site must provide an oEmbed endpoint so Embedly can reliably map a content URL to its embed data. Include the endpoint and example content URLs in the application; our team will review them.
  • If your embed is an IFrame, you must accept a "referrer" parameter as part of the source. This allows Embedly to pass along the actual page your embed is on.
  • We do not accept script-tag embeds. Please use an iframe embed instead.
  • If your embed does not have a predictable height, you may optionally implement height control.
  • After your site is added as an Embedly provider you will write a short announcement to your users that your content is available through Embedly.

We reserve the right to decline adding any provider for any reason. These reasons could include adult content, videos that autoplay, or invalid HTML/Javascript.

If you have any questions about this process, please contact Embedly Support.

Start provider application