Provider applications

Become an Embedly Provider

Make your service available wherever customers use Embedly to turn URLs into rich, embeddable content.

Built for services with embeddable content

Embedly uses provider APIs and metadata to map a URL to the right content. Every service in our provider library has a direct integration with Embedly.

We consider services that offer embeddable images, audio, video, interactive media, or other rich content through oEmbed. Ordinary marketing pages and blog posts are not eligible as providers.

Before you apply

Provider requirements

These requirements help us review and implement your integration efficiently.

Technical foundation

  • Content URLs and pages are publicly crawlable server-side.
  • The oEmbed endpoint and all embed resources work over HTTPS.
  • Your application includes the endpoint and representative public content URLs.

Embed experience

  • The embed provides useful media, interactive content, or gallery functionality.
  • The experience is responsive between 280 and 800 pixels.
  • Audio and video embeds support Player.js where applicable.

Implementation details

  • Iframe embeds accept a referrer parameter so Embedly can identify the page where the content appears.
  • Script-tag embeds are not accepted; use an iframe embed instead.
  • Embeds with variable height may implement height control.

How review works

  1. Submit your integration details. Include your oEmbed endpoint and representative public URLs.
  2. We review technical fit. Our team tests the endpoint, content pages, and embed behavior.
  3. Support confirms next steps. If approved to proceed, we send payment instructions and coordinate implementation.

We may decline requests that do not meet our technical or content requirements, including unsafe content, autoplaying media, or invalid HTML or JavaScript. Once published, we ask providers to announce the integration to their users.

Start provider application

Questions before applying? Contact Embedly Support.